Porsche's Mission Statement

Porsche is a company that has firm principles and ideals that are evident within the brand. Porsche always reaches the highest level only to surmount and strive further. Stretching their boundaries, continuous improvement and excellence is why “Porsche is a company that is not afraid to trend its own path.”

                                                                   

Brief History of Porsche

  On September 3^rd, 1875, an innovative engineer by the name of Ferdinand Porsche was born. After spending his childhood in Maffersdorf, Bohemia he went to the nearby Reichenberg vocational school in 1889. In 1890 he goes on to help design and construct the Lohner-Porsche electric car, which at the time brought Ferdinand “international attention.” Within the same year Ferdinand creates an all-wheel-drive race car and electric/petrol hybrid vehicle.

  In 1906 Ferdinand became the Technical Director at Austro-Daimler in Wiener Noustadt, Austria. This was where and when the design of the Austro-Daimler touring car & legendary Mercedes Compressor took place. Three years later Ferdinand’s son Ferry was born.

  By 1923, Ferdinand had won 3 motor sport competitions, one being the Prince Henry trials in which he designed and raced the sports car. At the pinnacle of his career, Ferdinand opens his own consultation and developmental work company in 1931 called Dr.Ing.h.c.F.Prosche KG.

  Between 1931 and 1933 the company solely focused on design and consultation. It wasn’t until 1934 that Dr.Ing.h.c.F.Prosche KG got order to design and construct what is now the German Volkswagon. By 1939 the “Berlin-Rom-Wagon” was successfully built. What’s also important is that this car was essential to the foundation of Porsche’s future Designs.

  Ferry Porsche, the son of Ferdinand, was the engineer behind the 356 which was the first car to bear the Porsche name in 1948. This very same year, the 356 became road certified and went onto winning its first motor sport trial.

Welcome!

The task of choosing a company to blog and follow for a semester proved to be daunting at first. So I made it imperative to pick a company I love for this project.  Well……..You’ve probably guessed by now what company I chose and you’re right. Porsche!! The blog will analyze the marketing system, methods and policies within the company and more closely on my favorite model, the Porsche Cayman.