Ch. 17- Advertising and Public Relations

Porsche’s presence has seemed almost ancestral to the car culture, which make some assume they don’t need advertising outside of telling us when the new model will be released. Porsche’s longevity isn’t caused by a whim of rapid recognition that causes their cars to sell themselves. Despite the fact that Porsche produces some of the best performing and luxurious cars, they still need great advertising campaigns and public relations to remain on top. (Especially, with their price tag) Porsche has always advertised modestly as well as with limits, always refraining from flooding the media with ads. This approach doesn’t go to say that Porsche doesn't  strategize and invest time and money into the ads they produce.

Porsche is known as the world’s best luxury sports car and is instantaneously associated with top tier design. This comparison is equally associated with the company’s limited but iconic ads. A great example is the 06 Porsche Carrera 911 commercial or even the “60 Years” Porsche Panamera ad, which can’t be mentioned without the ad made to abolish the “it’s not an everyday car” stigma which I’ve also posted earlier this semester. 

Porsche has always remained detailed and creative so the company can to do more visually with less. Just like any company from Apple to Nike, Porsche understands how influential displaying how and where the products are used and by whom. This is the greatest possible way for product placement which Porsche has managed to do it without much actual work. Porsche has been in hundreds of movies and TV shows-and I literally mean hundreds! Their cars have been spotted in movies from Fast Five, 2012, Mean Girls 2, Dumb and Dumber, Redline, Alvin and the Chipmunks and TV shows from Entourage, CSI Miami, Law and Order, The Mentalist……. Its cliché but, the list seriously goes on. 

                 Here's the link to look for yourself  Porsche On The Big & Little Screen

Porsche in Bad Boys