Ch. 7 - Business Marketing

Business marketing- the marketing of goods and services to individuals and organizations for purposes other than personal consumption.

Porsche’s marketing towards businesses is neither their first or last priority. Since the start; Porsche has   had the notion of producing high performance luxurious vehicles for the end consumer. Porsche has always been a “niche brand” that produced for a small and distinctive market. The company understands Porsche owners are as rare as their vehicles and for those reasons top managers at Porsche focus solely on the consumer. But from an internal aspect, business marketing is strong between Porsche and its dealers all around the world.

As an original equipment manufacturer Porsche adopts the role of a producer. The organization buys business goods which they incorporate into the products they produce for eventual sale to resellers or consumers. In most scenarios the dealers are the closest connection to Porsche. As a dealer they are buying the cars and reselling them to the end consumer. The only example of business marketing is between the producer (Porsche) and its resellers (dealers). Unfortunately Porsche doesn’t have the luxury of being the corporate car for mangers of paper companies and sales persons. Business marketing is simply an aspect of marketing that isn’t a focal point of the company.

Identifying Porsche’s business marketing as per definition is not the grounds for which the company is seeking. Porsche’s intentions and motives for their vehicles are for no other purposes than personal consumption.

Porsche officially stops doing business in Iran

Iran just became a bit less interesting for automotive enthusiasts with the announcement by Porsche that it will no longer do business there. The announcement was made Monday by United Against Nuclear Iran and New York Public Advocate Bill De Blasio.
"Consumers here have the power to force these companies out of Iran and tighten the screws on Tehran's regime," De Blasio said in the statement. "Our message is clear: you can do business with the Iranian regime or you can do business with the American consumer – but you can't do both."

This follows news that Hyundai will also stop selling or servicing its cars in Iran. But despite the ongoing international embargo against Iran, car shoppers there still have plenty manufacturers from which to choose. Fiat, Isuzu, Kia, Mazda, Mitsubishi, Nissan, Peugeot, Renault, Suzuki, Toyota and Volvo are all still selling and/or servicing their models there. Sadly, for Iranians, nothing on par with Porsche.

But then again, most Iranians aren't exactly flush with cash. A Bloomberg report from March says car sales in Iran were down 20 percent with prices up by about the same amount. For example, an imported Lexus RX350 sells for about $151,000 over there. Even in good times, that's a tough monthly payment for the average Iranian. In that same report, a Tehran car dealer said he hasn't replenished his stock of Porsche models for months because no one can afford them.

So either for political or economic reasons, we may soon see other carmakers pulling out of the Iranian car market.




Source:
autoblog