Business marketing- the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
Porsche’s marketing towards businesses is neither their first or last priority. Since the start; Porsche has had the notion of producing high performance luxurious vehicles for the end consumer. Porsche has always been a “niche brand” that produced for a small and distinctive market. The company understands Porsche owners are as rare as their vehicles and for those reasons top managers at Porsche focus solely on the consumer. But from an internal aspect, business marketing is strong between Porsche and its dealers all around the world.
As an original equipment manufacturer Porsche adopts the role of a producer. The organization buys business goods which they incorporate into the products they produce for eventual sale to resellers or consumers. In most scenarios the dealers are the closest connection to Porsche. As a dealer they are buying the cars and reselling them to the end consumer. The only example of business marketing is between the producer (Porsche) and its resellers (dealers). Unfortunately Porsche doesn’t have the luxury of being the corporate car for mangers of paper companies and sales persons. Business marketing is simply an aspect of marketing that isn’t a focal point of the company.
Identifying Porsche’s business marketing as per definition is not the grounds for which the company is seeking. Porsche’s intentions and motives for their vehicles are for no other purposes than personal consumption.
Business marketing is literally very difficult thing and if you want to then you will have to do proper discovery and analysis in order to craft good marketing campaigns. We are into fashion and clothing and that's why we are using social media platform. We have hired Instagram, Snapchat and facebook ads services. That team is working very nicely.
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