Porsche is truly authentic in the sense that their mission statement is completely intertwined into their strategic planning. The company has taking that "not afraid to tread its own path" ideal into providing a car that not only stands on its own but is tailored so you too can tread your own path. In addition, quality is equally as important with individuality to achieve ultimate product competitive advantage.
The competitors are one-dimensional while Porsche is multifaceted. Porsche's competitors like Mercedes and Bmw are loosely throwing the terms of luxury and sport around in efforts to say they have created the perfect blend. What's more, these competitors are doing the exact opposite. Porsche, on the other hand makes emphasis on giving equal attention to luxury and sport such as the Porsche Cayman. Porsche's history showed those two aspects is what they aimed for. In the present, Porsche became the brand for it. Now that the company strategically plans for the future to stay relevant, they will continue the same path of luxury and sport with efforts to perfecting it.
Porsche doesn't just look the part but performs equally as well.
Its evident the principles are throughout the Porsche Cayman Commercial campaign.
"Go your own way."
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