Ch.5- Developing a Global Vision

Porsche is continuing to move forward in regards to their global strategy. All regions in the world where Porsche sold had growth between September 2010 and 2011. With the introduction of the hybrid Cayenne the company has reached the international market very well.  The European and Asian Markets now have a stronger customer base with the brand than the U.S, which is evident in the sales.

The Chinese for example, doubled its numbers in Porsches sold from 1,049 units to 2,146 units in 2011. Just as China, Europe doubled their sales from 2,963 units to 4,133 units with the most successful models for both regions being the Cayenne and Panamera. With the international markets doing so well, the U.S market’s posted growth was good, but not good enough for the size its market and in comparison to the others. So Porsche will have to begin expanding their efforts of globalization towards the U.S.

Porsche is doing a great job with their global vision and are steadily looking for ways to improve. Porsche plans to build its first Experience Center Headquarters in North America. Porsche operates Centers like this in other global cities and do well. The U.S headquarters will be comprised of all Porsche Cars North America’s business under a single roof. The New headquarters that is set to open in 2013 will improve the accessibility and production of the world famous brand to the American market.